Advertisers Association of Nigeria (ADVAN), the umbrella body for advertisers in Nigeria will be hosting the fourth edition of its Awards for Marketing Excellence this year on Saturday 11th October 2014 at the Muson Center Victoria Island at 5pm.
The ADVAN Awards recognizes outstanding and effective marketing in 10 categories; Consumer Insights, Corporate Social Responsibility, Experiential, Consumer Promotions, New Brand of the Year ( Product or Service),Digital Marketing, Brand of the Year, Innovation of the Year (Product or Service) ,Campaign of the Year and Brand Manager of the Year.
However, two new categories; Brand Journalist of the Year and Future Leader in Marketing of the Year has been added o the award categories.
According to the organizers, thrust of the ADVAN Awards with theme: ‘Marketing in the 21ST Century’, is to acknowledge and reward marketing professionals that have made outstanding contributions to the profession.
“It’s no secret that marketing has undergone more changes during the past five years than perhaps the preceding 100 years. Staying current with the dizzying array of technologies and trends has emerged as a daunting and often frustrating task for CMOs. Today, it isn’t enough to be tech-savvy and marketing-smart. There’s also a pressing need to understand the growing assortment of opportunities and risks that confront today’s enterprise,” the President,ADVAN, Kachi Onubogu said.